Typography Research

In our trailer we have a title page, phrases for anchorage and nominated awards therefore it is essential to ensure our typography matches the genre and mood of our trailer.

Here are some fonts we found on dafont.com.

It is useful to do typography research as we can see which fonts stand out and which do not.

1. This font is called Sketch_Block. We decided to take into account this font because we thought it linked in well with our character having an art talent and with the sketchy look, inside the letters.

2. This font is called helveticamazing. We thought this looked good as the outline of the letters are slightly sketchy yet at the same time it looks good and not too immature like a child has drawn it.

3. This font is called FFF tusj. This one is great because of the lines looking as though the font had been planned and therefore sketched first and planned and measured which again goes well with our artistic theme.

 4. This font is called ghettomarquee. It is interesting because we thought it looks like different cut ours from magazines and this therefore depicts the teenage lifestyle that she has. This can also show her cutting and cropping of her life and how distorted it can be with the problems at home, however this isn't very easy to read.

5. This one was more plain and  simple than our other fonts we found and we thought that it would be good if we looked like it was typed to show the typing of maybe a documentary or a diary of our protagonist, however Georgia font is very iconic and therefore it may look a bit too amateur.




We decided to chose Font 2 helveticamazing as we felt this was the clearest and goes along with the style we want and the target market.

Film Awards/Reviews

The nomination of awards is important for any film, if they show that they have been nominated to win a prize the audience is more likely to watch the film as its obviously of good quality.

Across Britain and The United States there are numerous movie awards, mentions and critique.

Examples: 

• BAFTA Awards
• Oscars
• Cannes Film Festival
• Evening Standard British Film Awards
• National Movie Awards
• London Film Festival
• Sundance Film Festival
• British Independent Film Awards

Reviews are also an important part of film, if theres good reviews from a newspaper or celebrity people are more likely to watch the film. Especially if its someone or something they look up to.

For our trailer we are going to use examples of this as it makes the film seem of higher quality, and shows that its been credited so more people are likely to view it.

We have decided to feature more independent films awards in our trailer because of our social realism genre.  Examples we could include are the British Independent Film Awards and Cannes Film Festivals, as these would be more realistic than being nominated for an Oscar.

Examples of films which have won in either the British Independent Film Awards or Cannes Film festivals include; The Tree of Life, The Pianist, We Need To Talk About Kevin and Senna.

http://www.festival-cannes.fr/

http://oscar.go.com/
http://www.bifa.org.uk/

Classification

Classification is an important factor in film, as it establishes what ages are suitable for viewing.

The classification for our film will a 15, reasons for this being:

Drug taking

Discriminatory behaviour

Potential psychological effects

Why we chose the 15 rating over other ratings:

Although 12's allow some drug use, they don't allow you to glamorise it.

Our trailer features only minor drug use and discriminatory behaviour,  and so isn't enough to make the 18 rating as there is no violence or strong sexual scenes.


An example of a film which is similar to ours and has the same classification is the film Fish Tank, this is due to there being portrayals of sexual activity, discriminatory language or behaviour and some strong violence.

Our trailer is of the same genre and has a very similar style to this film, so we decided it should be the same classification.


Features of a 15 include:

• strong violence
• frequent strong language (eg 'f***')
• strong verbal references to sex
• portrayals of sexual activity
• sexual nudity
• brief scenes of sexual violence or verbal references to sexual violence
• discriminatory language or behaviour
• drug taking

http://www.bbfc.co.uk/

Experimentation -Art Shots

We felt that it was really important to set up an opportunity where we could film our character doing her art work, and see how our shots were going to work out and what angles worked well. These are the ones we felt were particularly good. We decided to use pretty close shots as we felt this was what represented art well, as it is a very detailed and intense talent to have/ to paint:

Medium/Close-Up (Medium-High shot)

These two shots we feel really accentuates the character's talent for artwork. Because the shot is over her shoulder we fell as though this is an onlooker and therefore as an audience they can clearly see how good she is.




We know this is our protagonist as we can see her hair which defines our character well as it is quite blonde. With the focus pulled towards the background (artwork) this naturally draws the audience's attention to the part which is in focus, which is the artwork.

Close-Up (Level shot)

These next shots would have a slight more wider view, which will enable these shots to have a great narrative. The shot of her brush coming close to the camera represents how this is a personal subject/talent she has and with the brush also being in focus, again it is playing around with what the audience's attention is drawn to.







Medium (Level shot)

The idea of the camera resting on a table is also very simple and effective and means that there is an even plane and the detail that takes place on that art table. This gives a great perspective, almost like you are peeking over a table into her secret.





This shot of her body in the background means again we can focus on the paints on the table and show the detail of these shots and will compare to the intimacy and intensity that the character feels when she is painting, because she is so passionate about it.






This is the same with the washing of brushes shot, the camera is pulled towards the detail on the cup and therefore is showing that this is an important thing to the character and that art is a significant part of the storyline for her.



Extreme Close-Up (Medium shot)

                    This last show we feel gives great detail and because of the extreme close up, we are able to see the immense detail that this character has to work with, within her talent. This also gives us an opportunity to show her grubby messy hands, to show that she has worked hard on this, and maybe a nail varnish colour to depict her character and represent her.

Poster Deconstruction 2 - A Way of Life

This is our second Poster Deconstructions. We think this is important and useful as we will be designing our own poster for our film and we can analyse similar ones so that we know what to include and what works well on a poster.

1. BAFTA winner -> publicity and reach - promotes the film, well-known sources so we can trust = Bafta = Iconic logo.
2. Comments by trusted people/well-known companies -> creates publicity for the film.
3. No actors/actresses names -> shows real life focusing on representing rather than 'acting'.
4. Tagline -> summarises and almost quoting from character.
-> small text - not drawn to 'making'
5. Image shows that the film is through her eyes + perspective.
-> thoughtful + emotional.
6. Image of sky showing emotions and a sense of freedom within character.
7. Can't see full face, element of mystery.
-> plain eyes (no make-up)
8. Blue tint on photo - depicts sad feel and emotion
9. Classification to show target market
10. Grass - freedom and natural aspect to her life.

Typography Ideas

In our trailer we have a title page, phrases for anchorage and nominated awards therefore it is essential to ensure our typography matches the genre and mood of our trailer.
Here are some fonts we found on dafont.com.





These are all very different fonts, but they all give the feeling of movement and pace. The third one down matches our trailer the best as it is blurry which is what happens to your vision when you have to much to drink. Our trailer is about alcohol, drugs and teenage behaviour therefore the third one down also depicts a manic environment.

It is useful to do typography research as we can see which fonts stand out and which do not.