Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

As a group we decided that our ancillary tasks should all be linked so the audience are able to make a resemblance between both the poster and the website. We chose to do this by having the same font in each task, as typography is a running theme throughout. We felt that this was effective as it meant the audience could instantly recognise our media task and could relate back to it.

We took a lot of inspiration form social realist films such as Fish Tank and This is England, we found that the titles were usually bold to stand out and take your attention. We used this effect on all of our ancillary tasks. We used the font Helvetica amazing as we agreed that it stood out and has a gritty feel which relates back to our chosen genre.

The use of a tagline is an important factor in the advertisement of a film, it is something that the audience will remember and will stay with them. Our chosen tagline relates back to the choice our main protagonist has to make, its hard hitting and also includes her love for art in the tagline
The main inspiration for our poster was from the film Fish Tank mainly due to it having a similar plot and genre, the photos of our main protagonist that we have used are also similar to those of Fish Tank.  The link has been made because both posters show a sad, fed up girl who wants to fulfill a dream and she cannot achieve it without taking a risk. We decided to use different pictures for the website and poster to give our product more variety and to give the audience an idea of her struggle. The photos on the website all show our main protagonist in such a way that it makes the audience feel sympathy towards her as the photos are mostly close ups of the girls face.

We looked at the websites of other films in our genre and found that the trailers were usually shown on the main page, this is so the audience can watch the trailer as soon as they go on the website as it would be hard to miss, we decided ours should be the same- by making it stand out more people are likely to watch it.

To combine our ancillary tasks and main product together we placed links to our Facebook, Youtube, Blogger and Twitter pages to allow an opinion from our audience, this was important as it meant our audience could participate in our media task and give us positive and negative feedback which could help further improve our final product. The date of release is also clearly shown on our website, this is to give basic information to the audience so they will know when to watch it.

We got the main inspiration for our poster from Fish Tank mainly due to the similar genre. The use of a classification is important as it establishes your target audience. We used the rating 15 in our poster, due to the sexual and emotional scenes seen in the trailer.

We used the Cannes film festival as a possible award in our trailer and on our poster, this is to let the audience know about our genre as the Cannes film festival is usually associated with short independent films. Our ancillary tasks conform to the codes and conventions of a social realist film, the shot of the dad with the belt in our trailer demonstrates the struggle our main protagonist has in her life.

I believe the combination of our main product and ancillary texts worked together effectively; each one is clearly linked as they use the same font and colour schemes throughout.