What have you learnt from your audience feedback?
When looking at our audience feedback we used three main ways of asking our target audience – Facebook, Survey's and Verbal feedback. We ensured that there was an opportunity for internal and external feedback before and during the development of our trailer, to help broaden our knowledge and any potential areas that we could improve on.
We used Facebook, as this has the use of the 'like' button and the ability to comment on the video straight away and we were able to target a large audience quickly. We knew this would be a great site to use as it is the most popular social networking site and the one that most of our target market spend most time on.
The video we posted onto Facebook received a total of 37 likes, so already we knew that people were enjoying our trailer because they had shown this through the like button.
We used one person's specific feedback about our storyline, and how maybe there should be a further hook to the plot. This helped us to seek further development into the shots we used in the actual trailer and how we kept our audience hooked. Our teachers advised us to add shots such as the art gallery shots, the slap and the pregnancy test shot to add to the tension and drama of our protagonist's life.
It was clear also from our facebook feedback that the shots such as the paintbrush in the water at the end and the reverse shots were very effective.
Before we started filming, we sent out a survey using a well-know free Survey website called survey monkey. We used this as we were able to target our audience using e-mail as we could select the years (and therefore the ages) that we wanted to target. We asked questions such as who they rebelled against the most and why they may rebel. Although our concept of our trailer changed from focussing on rebellion to her family life and achieving her dream, the feedback we received was very useful because we used the comments about parents. We used these as our protagonist's art dream is almost a sense of rebellion against her father, so this research was key in the making of our trailer.
We also used our fellow class students as well when searching and recieving feedback, through our screening day and throughout lessons. At one point we were struggling to decide which soundtrack to use and asked our classmates, who are within our target audince, to vote. They chose the piece of music with a better build-up towards our trailer and the timings of when the music finished as the other music option felt like a very sudden cut off. Using this emotional single piano was also effective when confirmed by our classmates as well when they told us 'they had goosebumps' whenever they watched it. This audience feedback helped us confirm the mood and emotion our trailer was going to depict and thus helped our end product.
In terms of our poster, we created a vote on our Facebook page as well, to see whether our target audience preferred one of the options. We asked them again to 'like' which one they preferred and after 30 minutes, Poster option 1 was the clear favourite, with 80 likes and poster option 2 had just 3 likes, so this was an apparent indication of which one our target market preferred. We also asked for comments on why they had picked the other option and people said that they felt the picture was more effective and more eye catching rather than with option 2 poster, using a plain black background.
We learnt from our classmates as well from when we showed them our initial website, that we should change the font if possible, so that there was more continuity between our media products. Also the original background photo was one of our protagonist in the distance and they wanted a photo which showed more of her face and emotion that the trailer has. So we changed the photo with the advice of our target audience feedback.
Overall, audience feedback has been key to improving our trailer, poster and website, and helped us to see different options and how to improve our media products from their point of view, which was vital.
No comments:
Post a Comment