How effective is the combination of your main product and ancillary tasks?
As a group we decided
that our ancillary tasks should all be linked so the audience are able to make
a resemblance betweens the both the poster and the website. We chose to do this
by having the same font in each task, as typography is a running theme throughout. We felt that this was effective as it
meant the audience could instantly recognise our media task and could relate
back to it.
We took a lot of
inspiration form social realist films Fish Tank and This is England, we found that the titles were usually bold as
to stand out and take your attention. We used this effect on our on all of our
ancillary tasks, we used the font Helvetica amazing as we agreed that it stood out and has a
gritty feel which relates back to our chosen genre.
The use of a
tagline is an important factor in
the advertisement of a film, it something that the audience will remember and
will stay with them. Our chosen tagline relates back to the choice our main protagonist
has to make, its hard hitting and also includes her love for art in the tagline
We the main
inspiration for our poster from the film Fish Tank mainly due to the similar
plot and genre,
the photos of our main protagonist that we have used are also similar to those
of Fish Tank. The link has been
made because both posters show a sad, fed up girl who wants to fulfil a dream
she cannot achieve without risk. We decided to use different pictures for the
website and poster to give our product more variety and to give the audience an
idea of her struggle.
The photos on the website all show our main protagonist in such a way that it
makes the audience feel sympathy for her as the photos are mostly close ups of the girls face.
We looked at the
websites for other films in our genre and found that the trailers were usually
shown on the main page, this is so the audience can watch the trailer soon as
they go on the website as it would be hard to miss, we decided ours should be
the same, as by making it stand out more people are likely to watch it.
To combine our ancillary
tasks and main product together we placed links to our Facebook, Youtube, Blogger
and Twitter pages to allow an opinion from our audience, this was important as it meant our audience could
participate in our media task and give us positive and negative
feedback which could help further
improve our final product. The date of release is also clearly shown on our
website, this is to give basic information to the audience so they will know
when to watch it.
We got the main inspiration
for our poster from Fish Tank mainly due to the similar plot and genre. The use
of a classification is important
as it establishes your target audience, we used the rating 15 in our poster,
and this is due to the sexual and emotional
scenes seen in the trailer.
We used the Cannes film festival as a possible award in our
trailer and on our poster, this is to let the audience to know about our genre
as the Cannes film festival is usually associated with short independent films.
Our ancillary tasks mostly conform to code and conventions of a social realist film, the shot of the dad with the belt in our
trailer demonstrates this has it shows the struggle our main protagonist has in
her way.
I believe combination
of our main product and ancillary texts worked together effectively; each one
is clearly linked as they use the same font and colour schemes throughout.
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