Website Deconstruction 1- Kidulthood

It is useful to do website deconstructions as we will be making a website ourselves. We can see the conventions of a social realism film website and mimic the effective characteristics.

1) Effective quotes appear in the centre of the screen. Others include '"Brilliant". MTV'. These are useful to show the overall quality of the film and to persuade viewers to watch it.

2) This introduces the film and also advertises the following film 'adulthood'. The viewer can make the connection between the two films and it is obvious they are a continuing story.

3) The title is clear as it fills a huge space. It is spread along the top of the website and is eye-catching due to the white on black combination. The bold font makes it jump out at you. The inconsistency of the lower case 'i' gives the impression of uneducated characters.

4) This is another quote and almost works like a tag line. It leaves the audience in suspense as it is a rhetorical question. The use of the direct pronoun 'you've' includes the viewer and they feel personally connected.

5) The main character from the film takes up a lot of space on the websites homepage. His clothing and race make him prone to stereotypical thoughts before the audience has even seen the film. The mise-en-scene of the baseball bat adds to the idea that this film will be violent.

6) They use the website as an advertising strategy to sell the DVD. The image of the DVD box shows people exactly what it looks like and the features that come with the DVD.

7) The 'revolver entertainment' logo promotes that company but also shows who helped in the making of the film.

8) The menu at the bottom of the screen allows you to select from many different action. It shows where you can watch the trailer, download soundtracks etc.

9) This informs the audience of when the film is available to buy and corresponds with the big image of the DVD. The typography is the same for all the important messages making it easy to navigate around the page.

10) At the very bottom of the web page it shows the designers of the website, however it is not very important so it is in small font.

11) This is the selling point of the DVD. It is bragging about all the special features and bonus scenes to entice people to buy the DVD.