Further Tagline Research

We decided that to decide our tagline, it is best that we made a list and sent out a questionnaire to ask our target audience which one they think is the most effective or best fitted for our film.

- The art of making the right choice, is harder than you think.
- All our dreams can come true, if we have the courage to pursue them.
- Dreams are your paints, the world is your canvas. Believing, is the brush that converts your dreams into a masterpiece.
- One Girl, One Life.

We decided to use the tagline 'the art of making the right choice, is harder than you think'. We felt this was ironic as she has an art talent, and people will get the the tagline after watching the trailer and will attract people to watch the movie. However we also felt the phrase 'the art of' would be suitable for making choices as well, no matter her art talent. So although it may not be an obvious link to her art talent, we felt it was subtle enough to be noticed.

We felt this also encorporated the choice of her life she has to take in the movie and thus helps the viewer understand more about the storyline, and keeps them on the cliffhanger as we know there will be an important choice at one point in the movie.



'The art of making the right choice, is harder than you think.'