Poster Designs

We decided that our posters had to be well linked to our trailer. We looked at the images we had taken during the filming, and chose a photo that was emotionally intense. We did two designs and asked our target audience what one they preferred.

Poster Design 1

For this poster design, we  decided to use a large picture of the protagonist as that is a usual convention of a Social Realism. We used a photo of a part of the film, where she is outside doing art. We felt this represented the film well as it encorporated the mood of the film and the message that she is trying to break free from her restraints at home. We placed a Sepia layer over the top of the photo to get the brown-like feel, and also helps encapture the emotion we wanted to portray. We kept the font that we use in the trailer itself, for continuity and helps the viewers recognise the film more and therefore increase publicity. We also put the release date and the caption so people were encouraged to see the film.

Poster Design 2

 

For this second design we wanted to do something different with the layout. We changed it to portrait to see whether this gave it a different effect to the film. We wanted to use the letterbox type layout and this gave a good effect as it looks like a small cut out of the girls life and also doesn't give too much away. The facial expression of the photo is also very thoughtful and with the black background it gives a good dark feel to the poster.

 



We decided to choose Poster Design 1 because we felt this depicted our character better and helped portray the emotions she is feeling.