Poster Deconstruction 1 - Fish Tank

This is the first of our Poster Deconstructions. We think this is important and useful as we will be designing our own poster for our film and we can analyse similar ones so that we know what to include and what works well on a poster.

Layout and Features

1. Introduction to film -> 'The' = ultimate, important, showing  what to expect -> high expectations.
2. Comments by trusted sources and companies -> publicity and reach -> trusted by the viewer. (targeted at target audience - e.g teenager magazine, if aimed at teenagers)
3. Using well-known names + awards promotes the film + viewers know they can trust them -> Cannes logo -> visual importance -> iconic.
4. Names of Actors/Actresses
-> small font because social realism don't want them to be unrealistic and famous as they want it as 'real' as possible.
-> focusing on representing the characters rather than acting skills.
-> [L-R] Main character order
5. Tagline -> Summarises and almost quoting from character
-> small text, not drawing attention to 'making' a tagline -> as real as possible.
-> placed at the bottom of poster, last thing you read, leaves us thinking.
6. Credits - Small (blurs into stripes on top)
-> can be read if needed -> less important as often social realism films are low budget anyway.

The Image/Representation

7. Shows the setting and background to the character -> urban area -> representing that her area/ socialisation is always in her mind -> holding her back?
8. Wearing a hoodie 
-> representation of wearing a hoodie -> youth, trouble, hiding, covering identity.
9. Stomach and bare skin showing -> representation, subtly sexual.
10. Hoop earrings and gold jewellery -> the fashion?
-> infers and represents she is socialised into this, working class, looks 'cheap'
-> 'Chav' Culture
11. Blue tint on photo - down mood, sad, cold, lonely ?
-> clouds in background shows normality and shows that it is a normal day of life.
12. Wind swept hair -> showing movement -> representing unexpected acquaintances and decisions
13. Shadow on one side of face and looking into the light -> associated with hope and freedom.
-> darkness to lightness transition- change?

Title 

14. Capital letters - simple font
-> represents simple lifestyle, nothing complicated or fancy
-> boyish to represent character
15. Orange colour
-> stands out against the blue -> protagonist wanting to stand out?