Final Poster

Poster Designs

We decided that our posters had to be well linked to our trailer. We looked at the images we had taken during the filming, and chose a photo that was emotionally intense. We did two designs and asked our target audience what one they preferred.

Poster Design 1

For this poster design, we  decided to use a large picture of the protagonist as that is a usual convention of a Social Realism. We used a photo of a part of the film, where she is outside doing art. We felt this represented the film well as it encorporated the mood of the film and the message that she is trying to break free from her restraints at home. We placed a Sepia layer over the top of the photo to get the brown-like feel, and also helps encapture the emotion we wanted to portray. We kept the font that we use in the trailer itself, for continuity and helps the viewers recognise the film more and therefore increase publicity. We also put the release date and the caption so people were encouraged to see the film.

Poster Design 2

 

For this second design we wanted to do something different with the layout. We changed it to portrait to see whether this gave it a different effect to the film. We wanted to use the letterbox type layout and this gave a good effect as it looks like a small cut out of the girls life and also doesn't give too much away. The facial expression of the photo is also very thoughtful and with the black background it gives a good dark feel to the poster.

 



We decided to choose Poster Design 1 because we felt this depicted our character better and helped portray the emotions she is feeling.

Poster Deconstruction 2 - A Way of Life

This is our second Poster Deconstructions. We think this is important and useful as we will be designing our own poster for our film and we can analyse similar ones so that we know what to include and what works well on a poster.

1. BAFTA winner -> publicity and reach - promotes the film, well-known sources so we can trust = Bafta = Iconic logo.
2. Comments by trusted people/well-known companies -> creates publicity for the film.
3. No actors/actresses names -> shows real life focusing on representing rather than 'acting'.
4. Tagline -> summarises and almost quoting from character.
-> small text - not drawn to 'making'
5. Image shows that the film is through her eyes + perspective.
-> thoughtful + emotional.
6. Image of sky showing emotions and a sense of freedom within character.
7. Can't see full face, element of mystery.
-> plain eyes (no make-up)
8. Blue tint on photo - depicts sad feel and emotion
9. Classification to show target market
10. Grass - freedom and natural aspect to her life.

Poster Deconstruction 1 - Fish Tank

This is the first of our Poster Deconstructions. We think this is important and useful as we will be designing our own poster for our film and we can analyse similar ones so that we know what to include and what works well on a poster.

Layout and Features

1. Introduction to film -> 'The' = ultimate, important, showing  what to expect -> high expectations.
2. Comments by trusted sources and companies -> publicity and reach -> trusted by the viewer. (targeted at target audience - e.g teenager magazine, if aimed at teenagers)
3. Using well-known names + awards promotes the film + viewers know they can trust them -> Cannes logo -> visual importance -> iconic.
4. Names of Actors/Actresses
-> small font because social realism don't want them to be unrealistic and famous as they want it as 'real' as possible.
-> focusing on representing the characters rather than acting skills.
-> [L-R] Main character order
5. Tagline -> Summarises and almost quoting from character
-> small text, not drawing attention to 'making' a tagline -> as real as possible.
-> placed at the bottom of poster, last thing you read, leaves us thinking.
6. Credits - Small (blurs into stripes on top)
-> can be read if needed -> less important as often social realism films are low budget anyway.

The Image/Representation

7. Shows the setting and background to the character -> urban area -> representing that her area/ socialisation is always in her mind -> holding her back?
8. Wearing a hoodie 
-> representation of wearing a hoodie -> youth, trouble, hiding, covering identity.
9. Stomach and bare skin showing -> representation, subtly sexual.
10. Hoop earrings and gold jewellery -> the fashion?
-> infers and represents she is socialised into this, working class, looks 'cheap'
-> 'Chav' Culture
11. Blue tint on photo - down mood, sad, cold, lonely ?
-> clouds in background shows normality and shows that it is a normal day of life.
12. Wind swept hair -> showing movement -> representing unexpected acquaintances and decisions
13. Shadow on one side of face and looking into the light -> associated with hope and freedom.
-> darkness to lightness transition- change?

Title 

14. Capital letters - simple font
-> represents simple lifestyle, nothing complicated or fancy
-> boyish to represent character
15. Orange colour
-> stands out against the blue -> protagonist wanting to stand out?